Herbert Marcuse - One dimensional man


                         For Marcuse the one dimensional man is closely related to both consumerism and mass media that together serve as an ideological apparatus which reproduces itself through its subjects. This apparatus promotes conformity and is aimed at preventing resistance. Marcuse introduces the concept of the "one dimensional man" as someone who is subjected to a new kind of totalitarianism in the form of consumerist and technological capitalism. Rationalism for Marcuse is a form of oppression which denies the possibility of change. A man under capitalism is "one dimensional" since he bears no trace of the conflicts which make him multi-dimensional and capable of change.


Aleena S Mohan

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